PGP in Digital marketing

Description

The Post Graduate Program (PGP) in Digital Marketing is a comprehensive and advanced certification designed to equip professionals with in-depth knowledge and hands-on expertise in the dynamic field of digital marketing. This program covers the latest strategies, tools, and techniques required to create, manage, and optimize digital marketing campaigns across multiple platforms.

Key Highlights:

✅ Industry-Relevant Curriculum – Covers essential digital marketing domains, including SEO, SEM, Social Media, Content Marketing, Email Marketing, Analytics, and Paid Advertising.
✅ Hands-On Learning – Real-world projects, case studies, and live campaigns provide practical exposure.
✅ Expert-Led Training – Learn from industry experts and certified professionals with years of experience in digital marketing.
✅ Certifications & Credentials – Earn globally recognized certifications from platforms like Google, HubSpot, Meta, and LinkedIn.
✅ Live Projects & Case Studies – Work on real-world digital campaigns, analytics reports, and ad strategies to gain practical insights.
✅ AI & Automation in Marketing – Explore the latest AI-powered tools, marketing automation, and data-driven decision-making techniques.
✅ Career Support & Placement Assistance – Get access to career counseling, resume-building workshops, and job placement opportunities with top companies.

Course Modules:

1️⃣ Introduction to Digital Marketing – Overview, scope, and key concepts.
2️⃣ Search Engine Optimization (SEO) – Keyword research, on-page & off-page SEO, link building, and technical SEO.
3️⃣ Search Engine Marketing (SEM) – Google Ads, PPC campaigns, keyword bidding, and analytics.
4️⃣ Social Media Marketing (SMM) – Strategies for Facebook, Instagram, LinkedIn, Twitter, and YouTube.
5️⃣ Content Marketing – Blogging, copywriting, video marketing, and storytelling.
6️⃣ Email Marketing & Automation – Email strategies, automation tools, and lead nurturing.
7️⃣ Web Analytics & Conversion Optimization – Google Analytics, data-driven insights, and A/B testing.
8️⃣ E-Commerce & Affiliate Marketing – Selling on Amazon, Flipkart, Shopify, and affiliate strategies.
9️⃣ AI in Digital Marketing – Chatbots, AI-driven personalization, and automation tools.
🔟 Final Capstone Project – Hands-on experience working on live campaigns, analytics reports, and performance optimization.

Who Should Enroll?

✔️ Marketing professionals looking to upgrade their digital skills.
✔️ Business owners & entrepreneurs aiming to grow their brand online.
✔️ Fresh graduates & job seekers pursuing a career in digital marketing.
✔️ Freelancers & content creators who want to monetize their skills.

Career Opportunities After PGP in Digital Marketing:

Upon completion, graduates can explore high-demand job roles such as:

✅ Digital Marketing Manager
✅ SEO Specialist
✅ Google Ads/PPC Expert
✅ Social Media Marketer
✅ Content Strategist
✅ Email Marketing Manager
✅ Web Analytics Expert
✅ E-Commerce Marketing Specialist